100th episode of MTV’s Hit Show “Made” Features Martial Arts
Posted by growyourdojo on June 23, 2008
Here is a letter sent from John Corcoran, editor of MA Success Magazine:
Dear Martial Artists:
Could I please recruit your help for a martial arts TV show that’s beneficial for our entire community?
For over 35 years now, I have helped other martial artists promote their films and TV shows, only a handful of which I was personally involved. This time I need your help, too.
On Saturday, June 17th, MTV aired an episode of its hit reality-TV show, “Made.” It was their prestigious 100th episode of the 9-season hit show and this time it presented a wannabe who sought to become a “karate kid” (see the recent media release below my signature line). Each episode of “Made” follows one willing candidate, a teenager, as they embark on a mission to transform their life through a chosen activity (sports, cheerleading, etc.).
The one-hour “Karate Kid” episode happens to be one of the best TV programs I’ve ever seen to date promoting the self-improvement, character development and life skills inherent to our industry. It’s a terrific promotion for all of us. The subject, Ryan Watkins, is a lazy, overweight, 18-year-old junkfood junkie and hardcore video gamer who seeks to change his life and chooses the martial arts as his pathway.
Chan Lee, a taekwondo master from Wisconsin who runs a chain of successful schools with his father, Grandmaster J.K. Lee, plays the Mr. Miyagi role. Only thing is, Chan Master Lee is an excellent mixture of old- and new-school instructor. Master Lee sets the 5-week goal of leading Ryan to pass his gold-belt test and then participating in his first tournament. Plus, Ryan’s a natural slob. He lives in the cellar of his parent’s home and keeps it like a pigsty! Master Lee sure has his work cut out for him to transform this kid. You really need to see what happens.
Here’s the problem we have and the way in which you can help. MTV didn’t give Master Lee enough lead-time to pre-promote the show. He was only given the actual broadcast date a few weeks before it aired. Therefore, I couldn’t get the word out in my magazine; nor could any other editor. Also, I didn’t have sufficient advance time until now to contact the 1,000-plus martial artists in my e-mail address book.
So here’s what all of us can do now to make an impact for our industry by helping this show. The one-hour segment is now on MTV’s Website at MTV’s Karate Kid Episode of Made
On that page, the video will automatically kick in for Part 1 of the show (the one-hour show is broken into 6 segments to accommodate commercial breaks. At the bottom of the video box, running horizontal, there are icons for all 6 segments. When each segments ends, hit the next one in line until you watch the entire show.
Here’s how just watching this particular show on this Website will help. Right now, of all their 9 years of “Made” shows, the episode featuring a young girl who wants to a hip-hop dancer got the highest number of post-show views, 39,000. As I’m composing this letter, the Website showing the “Karate Kid” episode has 20,908 views. According to Master Lee, this number grew from just 600 hits on the day of the show (just 8 days earlier)!
My aim is to influence enough martial arts colleagues to beat the 39,000-view record and put martial arts in the first position. We only need 19,000 more viewers to visit that Website. This will help our industry to influence MTV to put more martial arts content into future episodes of “Made” as well as in other MTV shows (two years ago, MTV aired an entire series based on martial arts contests, hosted by Ernie Reyes, Jr.).
I’m doing my part by sending this info to over 1,000 influential martial artists, masters, instructors, school owners and personal friends. Could I ask all of you to please forward this message to all of your martial arts contacts and urge them to view the show on the MTV Website? Ask them, too, to forward this message to all of their martial arts contacts. As we know, e-mails grow exponentially, and within two weeks we should be able to easily trounce the hip-hop episode.
Thank you very much for your help. You’re gonna enjoy the show, too!
John Corcoran
Managing Editor
“Martial Arts Success”
6824 Elm Creek Dr.
#201
Las Vegas, NV 89108
(702) 645-3331
E-mail: jcorco4234@aol.com
Typical Sedentary Teen Gets Transformed Into Hardcore Martial Arts Fighter for Hit MTV Show
Milwaukee, WI – May 15 2008 – Master Chan Lee, a martial arts trainer for college athletes and martial arts champions, has finished the filming for an upcoming episode of MADE – the extremely popular MTV show that is just beginning its ninth season and is embarking on its 100th episode. In this new episode, Mr. Lee is the local celebrity coach of a small-town Wisconsin teenager who is on a mission to be “MADE” into a martial artist.
Master Lee said, “After more than 30 years of martial arts training and coaching, working with this Wisconsin teenager (whose identity is secret until after the initial showing) has been one of my most rewarding experiences. I’m excited to see how the episode will turn out after over 100 hours of filming.
During past seasons, each episode of MADE followed one willing candidate as they embarked on a mission to transform their life. Whether it was becoming a varsity football player, the homecoming queen or a cheerleader, each teenager dreamed of breaking out of their shell and finding out what they were really made of and what they could achieve when given the tools and training. This is the first episode of MADE where the candidate wanted to be transformed into a hardcore martial arts fighter.
Master Lee was selected as the celebrity coach of this episode following a selective interview process by MTV and was required to be away from his five martial arts schools in the metro Milwaukee area for most of the six weeks of filming.
“At our schools, martial arts is primarily about personal character development instead of just kicking and punching. That is what I emphasized during the training.”
A final airtime for this episode will be established within the next few days. For more information on MADE, Made Information